After launching their new Tropicana rebranding effort in early January, Pepsi has announced that they will revert back to their prior packaging design next month. The decision came after a deluge of public criticism over the new package design’s stark departure from the original design by Sterling Brands from just a couple years ago.
Thursday, March 12, 2009 | Comments (5) | Read the full entry »
The story of our name began with a list of several hundred possible names, bequeathed onto us by an old mountain sage.
Wednesday, March 11, 2009 | Comments (0) | Read the full entry »
To introduce Panama’s new, growing economy to the world, they’ve embarked on a broad branding initiative. As a small part of this initiative, we were asked to create an identity for a line of produce to be shipped internationally. In this case study, we talk about some of the highlight events of this project, including our presentations to government officials in the Republic of Panama and rural Panamanian farmers.
Tuesday, March 10, 2009 | Comments (3) | Read the full entry »
