A long and perilous journey…
The story of our name begins with a list of several hundred possible names, bequeathed onto us by an old mountain sage. Many options we deemed “pretty good,” “almost there,” or “totally ridiculous, but funny, so keep it in there anyway.” But we rode onward with focused resolve, our steeds never tiring, our armor increasingly uncomfortable…
We engaged in all manner of word play and alchemy. We distilled the list, hoping to derive something unique, something “new school.” And most importantly, something that embodies our combined skill-sets of advanced web development, competitive analysis, and nationally-recognized creative. We were so close to our own name, we could smell it. So, we sharpened our blades and drove our steeds ever onward into the unknown…
Next, we fought the angry minotaur, barely escaping with our laptops… and our lives…
Alas, a name is born…
At the end of our epic quest, after all the “pretty good” and “almost there” options lay slain, there stood but one name. A name presented before us like shiny Excalibur in the drippy hands of the Lady of the Lake. A name that represents all that we stood for.
That name… was The Math Creative:
“The” spoke to the fact that there can be only one and is a definite article used before a proper noun in most grammatically-correct sentences.
“Math” spoke to our competitive brand analysis, web analytics, proven strategic thinking, an appreciation for ROI, and premium web authoring (HTML, CSS, PHP and Flash). Without these powers of math and logic, we’d be little more than court jesters.
“Creative” spoke to the human intuition, inspired thinking, bravery, and experience on national campaigns we bring to each client and project. Without this creative might, we would be little more than bean counters in a cube watching CSPAN 4.
And so, we took that name and made it our own. We bought the URL, and we registered it with the IRS.
Fast forward to today…
As The Math Creative, we are a creative marketing group, offering big agency experience and resources, while maintaining a smaller agency’s efficiency and passion. Through analytics, creativity and world-class production, we seek to inspire faithful relationships between a business’ product and the target demographic for that product.
Please do not hesitate to contact us with questions or to reserve our services today. Our swords are sharp, and our women know ActionScript 3.
